Friday, January 1, 2010

Where Were all the Seventies Feminists?

Happy new year! Since most of my readers are female, I thought I'd take a look back at some crazy commercials from the decade of my birth. I'm not entirely sure if we've come a long way since then, given the recent commercial when a woman has to trick her idiotic boyfriend into marriage by proposing with Maple Leaf Bacon in the resealable packaging. I get the Side Show Bob shudders just thinking about it.

Anyway, let's go back in time.

Hey, that was 1981. Go back further!

Oh yeah. That's the ticket.

This is the strangest commercial, almost Twin Peaks-esque, before there was Twin Peaks. Creepy older woman with braided hair - check, Stepford wife - check, sexist husband - check, eerie lack of cheerful coffee background music - check.

If the evil Mrs. Olsen weren't enough, get a load of this commercial. Here, a woman seems to undergo some sort of spirit possession when her husband's disgustingly greasy shirt collar gets into her soul. The suitcase - which she is forced to pack on behalf of her incompetent and greasy husband - taunts her. Is she losing her mind or is the shirt really trying to tell her something? You be the judge.

Finally - an empowered woman in the seventies. Go girl! And don't take any #$%! off those car dealers!


  1. Oy, these mini-nightmares came from my childhood and teen years. No wonder I have zilch nostalgia for times past. Ick, ick ick!!! WHAT were women thinking???

  2. Hey Janiss,
    Yes, it was horrible the way women were treated back then. The coffee husband was especially mean to his wife. You just want to dump the pot on his lap. "Make your own!" LOL

  3. OMG - I haven't looked at them all yet but jerky coffee guy is so Stephen Collins the actor... Sort of a pretty boy character actor... but good. I like him, except not in that commercial.

    Okay, back to watch the other ones..

  4. Okay, watched the other two. I certainly hope that the toothbrush that woman was using on the shirt? Belonged to the jerk who's neck was so dirty the laudry was taunting her ...

    And that second woman must be so proud today...the car shes driving around in? It makes not only every single worst car ever made list...but...are you ready? every UGLIEST car ever made list...

    yeah. no kidding...


  5. Ha! If you really LOVED your husband, you would clean his greasy ring around the collar with a toothbrush - not!
    We've come a long way, baby!


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I'm a slightly off-beat Toronto-area teacher who enjoys writing and photography. I come from a family of collectors and now I'm dragging my own family around to yard sales. It's just a bit of fun. Enjoy the scenes.